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About Us

C W Sellors is a family run fine jewellery business that was founded in 1979. Over the four decades that we’ve been in business we’ve opened over 10 boutiques across the North of England and built a strong online presence. Proud of the way we’ve adapted and evolved over the forty years, one thing always remains - high quality jewellery design that is handcrafted here in the UK. 


Fine Jewellery Made in the UK


That’s right! All of our jewellery is made in our workshop in Ashbourne, Derbyshire. Our talented craftsmen and women, work extremely hard to ensure that each piece reaches our high standards. You can always rely on us to ensure that our jewellery pieces are made to last and to be passed down through generations. It’s very important for us to bring exceptional standards paired with a unique signature style every time. 




We Work With Lots of Gemstones


Although we’re very much committed to Turquoise, we specialise in other gemstones also. We know a lot about Whitby Jet, Derbyshire Blue John and Baltic Amber - and there’s a few others too. In fact, over the years we’ve built a strong reputation in the industry for handcrafting fine jewellery that features a range of exquisite gemstones. We’ve also made connections with industry names whose designs sit alongside our own creations. 

Find an amazing mix of stunning classics, bold statement pieces as well as unique brand designs from all over the world. We enjoy collaborating with jewellery and watch brands that we admire bringing something a little different to our customers and complimenting our own products. Our talented designers create beautiful timeless classics as well as unique, eye-catching pieces  that sit together perfectly. 




Visit our Boutiques 


We’re extremely proud at how far we’ve come since the late seventies. Although online shopping certainly has its place, we believe that being able to try on jewellery in a bricks and mortar store still very much has its place. With over ten opening their doors most days of the week in Shropshire, Derbyshire and Yorkshire, we’re well known in these towns and cities. 

We love getting to know our customers. If you’re in the area please pop in, we’d love to see you. The exact location, opening times and contact details are right here.




Please find a list of the places our boutiques are based below: 


  • Ashbourne
  • Bakewell
  • Buxton
  • Chester
  • Chesterfield
  • Leeds
  • Ludlow
  • Matlock
  • Whitby
  • Whitby - Jura Watches


Our friendly, knowledgeable team will be there to help answer any of your questions. They know a lot about our jewellery and will confidently be able to reply to any queries you have whilst in store. 


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